Driving Content Marketing Success with an Inside-Out Strategy

Andrew Martin: When you think of content marketing, understandably your first thought may go to marketing to your customers. Yet, no business should overlook fostering better communication (and collaboration) among your own employees. So, why is internal marketing so important? Continue reading Driving Content Marketing Success with an Inside-Out Strategy

5 Skills Every Marketer Should Have on Their Resume When Applying to Startups

Scott Langdon: The field of marketing is incredibly broad and encompasses a wide variety of skill sets, from SEO and coding to website design and social media. Furthermore, marketing for a startup business is much different than marketing for a Continue reading 5 Skills Every Marketer Should Have on Their Resume When Applying to Startups

How to Use Social Media to Find PR-friendly Journalists

Tony Hardman: Cision recently published the 2017 Global Social Journalism Study, which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. This information may help you segment journalists Continue reading How to Use Social Media to Find PR-friendly Journalists