John Stevens: Opinion – Having a slow website can significantly undermine your social media efforts.
Very little has been written about website fundamentals that boost social media efforts.
Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 to $31 billion in 2016—and that they are further expected to increase by 26.3 percent in 2017, exceeding $35 billion.
That said, a lot has been written about social media strategy for businesses.
However, very little has been written about…