Social Media Is Not A Strategy

[Codango: Wait, what? Budget re-do in 5,4,3…]

Carrington Malin: Spot On was one of the first agencies to champion social media and to attempt to explain the massive global impact that new media like Facebook and Twitter would have on marketing.

Social media has since played a pivotal role in empowering consumers, changing their relationships with brands forever.

Despite this, we have never tried to sell social media activity as a cure for all ills, nor as a marketing strategy in itself.

Some 3 billion people…

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