Vicki Salemi: When Alyssa Bossio graduated from Binghamton University, she moved to Manhattan to launch a social-media career.
Yet instead of pursuing a traditional job, she worked at developing her lifestyle brand Instagram account, @Effortlyss, which currently has 1.3 million followers.
"I started building my brand six years ago when Instagram wasn’t very popular yet," the 24-year-old Chelsea resident says.
During her senior year, Bossio began earning $20 a post from sponsored content. "I realized this could actually be something."